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Founder-led product studio · Caprae Capital

Built by founders.
Not by a dev shop.

Hand us the product. A founder who has built, bought and grown companies steps in as your CTO, decides what's worth building and what will sell, and meets you once a week. You run your business.

Book a call See what we've built
Part of Caprae Capital · $110M+ closed 2026 YTD · 8 countries
Buildwhat sells
Sellthe features
Buycompanies
Growthem
Pricethe hours
Cutwhat doesn't pay
For non-technical CEOs and owners

Dev shops build what you ask.
Founders build what sells.

Book a call Why founders
Founder-led software

Software for staffing firms
run by people who've
built companies.

MVPs, dashboards, deal models and internal tools for owners who don't have a tech team, and don't want to become one.

Book a call What we build

Dev shops build what you ask.
Founders build what sells.

Why founder-led

We've made the mistakes.
You don't have to.

Our founders have built companies, bought them and grown them. Every one of those came with lessons. That's what you're hiring, not just the code.

Why founder-led

Same code. Different judgment.

Anyone can write the code. The expensive part is knowing what to build, what to leave out, and how to sell what ships.

The questionTypical dev shopCaprae Tech
Why founder-led

Drag the line.
See what changes.

Left: building with a typical dev shop. Right: building with founders in the CTO seat.

Typical dev shop
    You manage the build.
    Founder-led
      A founder manages the build. You get a weekly check-in.
      What we build

      Your idea, shipped
      and ready to sell.

      For owners in staffing, healthcare, services and acquisitions who need software but don't have a tech team.

      ◆

      MVPs

      Go from an idea to a working product your customers can use, with the features that will sell it at the top.

      Active users1,284
      Conversion6.2%
      MRR$18k
      ▤

      Dashboards

      Your whole business on one screen: sales, ops and finance, pulled from the tools you already use.

      1 clickCaprae CRM: a client sees the whole account, instead of a weekly call
      Owners · Ops leads
      $

      Deal & financial tools

      Models and screeners that help you evaluate and acquire businesses.

      LIVE
      LiveBankers Edge: an advisory firm’s website, in production
      ✦

      AI assistants

      Automations that take the repetitive work off your team, added only where they pay back.

      30 → 10 hrs/wkLead QA: AI scores every lead, a human spot-checks
      ⚙

      Internal team tools

      Portals, trackers and workflows your people use every day, instead of ten spreadsheets.

      ~20 hrs/wkRecruitment pipeline: returned to the recruitment team
      What we build

      Pick your industry.

      Here's what we'd build for a business like yours.

      What we build

      Five things we build,
      start to finish.

      Proof

      We built it for ourselves first.

      Every tool here runs inside a real business, either ours, a client's or a company our founders built.

      Proof

      Problem. Build. Result.

      What was broken, what we built and what it returned.

      Proof

      Hours returned,
      not features shipped.

      We measure a build by the time it hands back to the people using it.

      ~20 hrs/wk
      saved for the recruitment team
      30→10
      hours a week on lead QA
      6→50+
      leads per hour after automating sourcing (50–60)
      1 click
      for clients to see the whole account, instead of a weekly update call
      How it works

      You hand it over.
      We run it end to end.

      A founder takes the CTO/CEO seat on your product. You get a weekly check-in, not a second job.

      How it works

      Your week with us.

      Everything in grey is us. The purple box is the only part that needs you.

      MON
      Founder sets the week's priorities: what ships and what waits
      Engineers build
      TUE
      Engineers build
      Tested against how a real user works
      WED
      Founder review: does this feature sell?
      Cut or reorder features
      THU
      Your weekly check-in: demo, decisions, next week
      Your feedback goes into the plan
      FRI
      Ship to staging
      Hours used vs. planned, sent to you
      UsYou
      How it works

      Four steps.
      One weekly check-in.

      A founder who has built in your space runs the product. You keep running the business.

      Start with a call →
      Pricing

      You pick the features.
      You see the hours.

      No random quote. We scope your product into features, each with an hour estimate, at a fixed hourly rate for your domain. Change direction and the hours change with it.

      Feature librarydrag or tap →

      Your build0 features

      Drop features here
      Estimated build
      0 hours
      × your domain's hourly rate
      set on the call
      Pricing

      Priced in hours.
      Nothing hidden.

      Tick what you'd want. That's roughly how we scope it with you on the call.

      Estimated build
      0 hrs
      0 features selected
      Hourly rate is fixed per domain and shared on the call. You can add or drop features any week.
      Scope it with us →
      Pricing

      We talk in hours,
      not guesses.

      01

      We list the features

      After the call, we break your product into features with an hour estimate for each.

      02

      You see the rate

      A fixed hourly rate for your domain, shown upfront. No surprise quote.

      03

      You choose

      Keep, cut or swap features at any point. The hours follow your choices.

      SAMPLE SCOPE · Staffing firm, client portal MVPRate: [domain rate] / hr
      FeaturePriorityHours
      Client login & rolesMust have24
      Placements dashboardMust have40
      Timesheet upload & approvalMust have32
      AI candidate matchingLater: not worth it yet60
      Weekly email digestNice to have12
      Total in scope108 hrs
      The founders

      The people in
      your CTO seat.

      They've built, bought and grown companies in tech, healthcare, data and acquisitions.

      The founders

      Who's behind the build.

      The founders

      Flip for the
      track record.

      The build team

      Founders decide.
      Engineers ship.

      One chain of accountability, from the founder in your CTO seat to the person writing the code.

      FounderCTO/CEO seat on your product
      sets priorities · weekly check-in with you
      Siddhant PahujaHead of AI & Automation
      architecture · specs · evals
      Ukant JadiaLead engineer
      Hiten MehtaEngineer
      Dejan Azul UltamarEngineer
      The build team

      The people
      writing your code.

      Lead

      Siddhant Pahuja

      Head of AI & Automation

      Owns architecture, feature definition and how every AI step is tested against a human before it ships.

      Engineering

      Ukant Jadia

      Lead engineer

      Runs day-to-day execution and the core builds.

      Engineering

      Hiten Mehta

      Engineer

      Front-end and product builds.

      Engineering

      Dejan Azul Ultamar

      Engineer

      Platform features and integrations.

      The build team

      Small team.
      Senior judgment.

      “Overwatch”

      Siddhant Pahuja

      Head of AI & Automation
      hover or tap ↻
      “Overwatch”
      Owns architecture, feature definition and how every AI step is tested against a human before it ships.
      Siddhant Pahuja · Head of AI & Automation
      “Pointman”

      Ukant Jadia

      Lead engineer
      hover or tap ↻
      “Pointman”
      Runs day-to-day execution and the core builds.
      Ukant Jadia · Lead engineer
      “Recon”

      Hiten Mehta

      Engineer
      hover or tap ↻
      “Recon”
      Front-end and product builds.
      Hiten Mehta · Engineer
      “Sapper”

      Dejan Azul Ultamar

      Engineer
      hover or tap ↻
      “Sapper”
      Platform features and integrations.
      Dejan Azul Ultamar · Engineer
      Questions

      Before you book.

      Questions

      Straight answers.

      Questions

      You ask. We answer.

      Book a call

      Tell us what you're building.

      Thirty minutes with a founder. Four fields, then pick a time.

      Book a call

      Thirty minutes.
      A founder on the other end.

      • 1
        You tell us the idea or the problem.No tech words needed.
      • 2
        We tell you what's worth building and what isn't.Including when AI helps and when it doesn't.
      • 3
        You get a feature list with hours.At a fixed hourly rate for your domain. You decide from there.
      Book a call

      Hand it over.
      We'll take it from here.

      1Your details
      2Pick a time