Call, scope, build, launch.
A founder takes the CTO/CEO seat on your product. You get a weekly check-in, not a second job.
You hand it over.
We run it end to end.
A founder who has built in your space runs the product. You keep running the business.
Call
Thirty minutes with a founder. What you want to build, and what's in the way.
Scope
We turn it into features with an hour estimate for each, at your domain's hourly rate. You pick what's in.
Build
A founder runs your product like its CTO. Engineers ship every week. You get one check-in a week.
Launch & sell
We decide what goes on top, how each feature is presented, and what's worth building next.
Your week with us.
Everything in grey is us. The purple box is the only part that needs you.
- 1You tell us the idea or the problem.No tech words needed.
- 2We tell you what's worth building and what isn't.Including when AI helps and when it doesn't.
- 3You get a feature list with hours.At a fixed hourly rate for your domain. You decide from there.
Founders decide.
Engineers ship.
One chain of accountability, from the founder in your CTO seat to the person writing the code.
Before you book.
How much of my time will this take?
One weekly check-in. The founder in your CTO seat makes the day-to-day calls.
Do I need to be technical?
No. Most of the owners we work with aren't. Tell us the problem in plain words and a founder turns it into the product.
Can I change direction halfway?
Yes. Add, drop or swap features at any point, and the hours move with you.
What if something isn't worth building?
We'll say so. Some of our most useful advice is what to leave out.